With all of the expenses that accompany pregnancy and—eventually—parenthood, it’s natural to be concerned about your budget when considering hiring a doula.
So, how much does a doula cost? Prices vary widely and depend on the specific role of your doula, since there are both birth doulas and postpartum doulas. Their hours, rates, and responsibilities are very different from each other, so you’ll first need to determine which service you’d want by your side during these two distinct phases of your journey.
You can expect an investment of around $1000 to $1400 for either a birth doula or a postpartum doula through Gold Coast. This is a much lower range compared to average doula costs in the United States, which can run you up to $3k, and we even had a recent client comment on how cost-efficient our pricing is for everything that we offer.
To be honest, we certainly agree with him! Doulas like ours are on-call for clients 24/7 from the moment you sign a contract with us. But maybe you’re still wondering, what exactly does a doula do?
What Doulas Do
If you’re thinking about hiring a doula, it’s important to decide which of the two doula types you’d benefit from the most. A lot of first-time moms and dads find solace in hiring both a birth doula and a postpartum doula, while those who have had kids before might prefer hiring a birth doula but forgoing a postpartum one (or vice versa).
Birth Doula
The primary goal of a birth doula is to ensure that soon-to-be mothers have a safe, memorable, and empowering birth experience. Working in pregnancy and birth support, these doulas provide the following resources.
- Prenatal expertise: Following an initial consultation, they’ll design an individualized birth plan after taking the time to get to know you and your partner.
- Labor and delivery: During the actual labor and childbirth, your birth doula will be right there with reassuring and tangible comforts such as calming massages, breathing techniques, and position recommendations.
- Medical advocacy: Behind the scenes, a birth doula connects with hospital or birth center staff to communicate your wishes and needs throughout the process.
Postpartum Doula
Perhaps less commonly known are postpartum doulas, who strive to create a fulfilling and comfortable support system after the birth. Postpartum doulas assist moms and dads with the complex yet exciting adjustment of bringing home a new baby.
- Newborn care: Lactation and breastfeeding help, sleep consultations, diapering tips, infant hygiene—there are so many moving parts involved in newborn care, but with a postpartum doula in your corner, you don’t have to go it alone.
- Emotional encouragement: There will be ups and downs as your family adapts to a new normal postpartum, and that’s why a doula who specializes in this transition is so invaluable, as you’ll have a supporter who knows what you’re feeling.
- Household maintenance: Handling light chores is the last thing on your mind as a new parent, and a postpartum doula lifts that stress off your shoulders so that you can focus on what really matters… bonding with your baby!
Cost of a Doula
How much does a doula cost? Well, that can be a little unpredictable, but for doulas, unpredictability is part of the job. Some births are two hours long and others are multiple days in length. At Gold Coast Doulas, packages start at $1000 with payment plans available.
Doulas miss holidays and birthdays, and we’ll usually plan our vacations around client due dates; we’ll often add the “unless I’m at a birth” clause to social invites. We love this work, but it does take an emotional and physical toll.
Because it’s such an intensive profession, the charge for a doula tends to reflect that intensity, but as we’ve said, our Gold Coast Doulas team is worth much more than our current rates, for a very important reason: we want a teacher, or a caregiver, or an artist to be able to hire us without causing a huge financial strain.
All of our clients are so special to us, so our pricing is meant to keep this crucial resource accessible for everyone.
Ways to Pay For Your Doula
- Out of Pocket– Conventionally, doulas are paid for by expectant parents out of their own pocket. Unfortunately, standard insurance doesn’t cover doula support in Michigan at this time, though we hope that changes in the near future. With that said, there are self-funded employer plans that you can look into like Progyny or Carrott Fertility.
- HSA and FSA– We’re thrilled that most HSA and FSA plans now consider birth doulas a qualified medical expense. Many Gold Coast clients choose to allocate their HSA or FSA funds to pay for doula support.
- Gifted– We’re finding that more and more grandparents or friends are gifting postpartum doula support or classes to our clients (we can make custom baby shower inserts and create gift cards for any of our services!). We’re also on the online and in-store baby registry at Ecobuns Baby & Co. in Holland, MI. Why not reduce the baby shower clutter and ask for a postpartum or birth doula instead?
Payment Plan Option
Gold Coast is proud to offer payment plans for most of our services once the standard deposit is made; we accept credit cards, cash, money orders, and checks. We’re a professional business and as a result do not barter for chickens or canned goods, although we do believe in supporting our local farmers with our own money.
We also have packages available if you purchase one or more classes or services, as we want you to feel supported and prepared as you start or grow your family. This makes adding on services more affordable and gives you the birth and/or postpartum support that you deserve.
Why Gold Coast Doulas Is Different
At Gold Coast Doulas, we go above and beyond to make our clients feel like VIPs because they are. We’re there for you 24/7, with a team of experienced and caring people who are eager to help you become a parent and thrive while doing it. Even with our exceptional service, clients frequently ask us how we can make doula support work within their budgets.
With Gold Coast, you don’t have to worry about how to pay for the care you need. Our extensive payment options (plus HSA/FSA funding and improvements in insurance coverage) minimize the hassle and maximize the support. We stand out among the rest because we truly love our clients and what we do, so providing the best possible birth and postpartum doula care is essential to meeting the standard we’ve set for ourselves.
We’re happy to customize any options just for you. Please reach out and email us (info@goldcoastdoulas.com) with any questions or fill out our contact form. We’re here for you.
